Good Graphic Design Gives You Wings
When it comes to branding, image is IMPACT! That’s precisely why it’s important for graphic design companies in Goa to be consistent with their client’s corporate identity. Sounds obvious right? Yet you will be surprised to see how many times we come across hospitality businesses in Goa who present their marketing collateral and soft signage with irregular fonts and colours.
She Sells Seashells…
Logos are also not always original. You may have seen on more than one occasion the same old seashells, palm trees and sand to represent a Goan hotel . As a marketing agency, our designers come up with artwork which not only looks drop dead gorgeous, but also develops the storytelling about our client’s unique brand.
Shelves to Screens
It’s imperative to keep up with the changing times. The digital age has forced designers to not only think outside the box, but also accomplish good graphic design that keeps in mind online marketing and groovy merchandise. For example, 3D package designs and animation have become more than passing fads over the last couple of years. The choice of illustration style truly elevates brand positioning by enhancing the image and creating recall. We work on our clients visual identity and suggest layouts and typography which we believe are well suited for the brand strategy.
As we are the marketing consultants for various premium restaurants and cafes in Goa, it has allowed us to create innovative sign boards that display chef’s specials of the day. These attract new customers into the establishment. Furthermore, menus are a communication tool that evokes strong emotions by marrying together slick photography, attractive design and articulate copywriting. This strikes a chord and generates further purchases.
If you’re designing any marketing communication, it is important to pay attention to the contrast in the colours and consider the optimum size so that your logo can clearly be read. On a final note, it is worth remembering that whether you are promoting Red Bull or local Masala Chai, good design gives you credibility and makes you stand out from the rest