How To Develop Your Content Marketing Strategy – Part 1
Day by day digital marketing companies in Goa are leaving a bigger footprint in Goa’s hospitality market. This includes hotels and restaurants that are being promoted on Facebook and Instagram. Yet there are still businesses that operate during Goa’s busy tourism season that do not have their own website. A website is your shop window to the world. This asset does not cost much to purchase and maintain annually. Social media pages are equally important, but you do not own them. Think MySpace or Orkut. Who? What? Exactly!
So now that we have suggested a company website, let’s see how it benefits you and fits into the bigger scheme of things. You may have heard of SMM, SEM and SEO, but do you know what they actually mean? These are considered the three pillars of content marketing.
Social Media Marketing
SMM stands for Social Media Marketing and is done using free platforms such as Facebook, Twitter, Instagram, Linkedin, Google+ and Pinterest. Facebook is the most popular and it is used to connect and engage your audience through various methods including contests and tips. If you become too sales oriented then your fans will soon let you know by unfollowing you. It is worth noting that adverts can be created which can be more targeted than traditional advertising and reach more eyeballs, thus providing a better return on investment.
Search Engine Optimization
SEO stands for search engine optimisation. This is when you create useful content on your website and Google ranks you high for keywords that people search. This gives your brand more visibility. Again, this process is free if done organically (without advertising). It starts by giving your website developer keywords which you would like to rank for on Google. The website developer can help research the most searched in relation to your industry and area as well. These keywords are placed in the websites backend and Google crawls through your website to index them. A blog can be maintained on your website, which regularly uses keywords. Once these keywords match with public searches, then you will start to rank higher. This is called on page optimisation. Off page optimisation is when other websites mention your website and provide a back link. This directs more traffic to your pages. So getting your website featured on relevant websites is important, as Google starts to see your content as having more value.
Folks, that’s all for now! Stay tuned for the second part of this article next week, where we get to the fun stuff. Search Engine Marketing! It’s a bit like being at the casino. Are you ready to roll the dice?