Why Isn’t Your Page Getting Ranked?
By Sanjay Natekar
“Google only loves you when everyone else loves you first.” — Wendy Piersall
Wondering why your webpage isn’t getting ranked on top searches on Google? It seems to be a tricky job and you might have a hard time waiting to get the desired results. So how much time does it takes for your page to get top ranked? Getting ranked on SEO needs your patience. A well built SEO strategy on the other hand can get your website ranked faster. But what are these SEO strategies and why are they essential in getting traffic to your website and rankings? These are basically Google given guidelines, which all should follow in getting their page ranked. So here are some of the On Page SEO factors in getting your page ranked on Google:
Relevant Keywords: Keywords play a very important role in getting traffic to your website. As a business, you really need to understand the mind of your audience before putting keywords on the webpage and also researching about keywords is required.
Content: Content is a very important factor for getting your page ranked. Google considers ‘content’ as its top ranking factors, but what kind of content will get you ranked? Your goal shouldn’t be just to fill in your webpage with massive content. Your content should be in accordance with what the reader is looking out for and it should meet their needs and most importantly remember that it’s quality, not quantity which matters. Relevant keywords with great content is a great recipe for getting ranked.
Page Title and Meta Description: A Page Title is considered to be one of the most important on-page ranking factors for naming for page URL. Your page title tag shows up in the Search Engine Result Pages (SERPs). The meta description tag serves as a brief summary of your website’s content. URL Structuring: Structuring your website’s URL is one of the fundamental requisite for SEO. Create short URLs, which would communicate about your company, products categories and sub categories easily. Adding keywords into your URLs is also recommended.
Image Tags: Images contribute to a large part of the content. Adding your content with related images will increase more traffic for your website and increases your ranking possibilities. Using Alt attribute makes the internet understand the content of your images easily. You may also add descriptions to your images.
Page Load Speed: Lets assume you have a great website with meaningful content, relevant researched keywords and properly URL structured. But the moment a user goes on to your website, he or she finds the page load speed to be slow. You would lose the user by keeping them waiting for too long.
It’s very important that your website is accessible to the visitor quickly. Websites with slow page speed will have a harder time ranking at top results. An average page load time for e-commerce websites takes up nearly seven seconds, whereas the ideal load time is around three seconds or less.
Mobile Friendly: Today over half of web traffic is from mobile devices. Over 80% of all Internet users use smartphones. In other words, if they’re online, they are most likely on their phones. It’s now mandatory from Google to have all mobile friendly sites in order to get better ranking and avoid getting penalized for not being mobile friendly.
These are some of the On Page factors, which you should start considering first if you want your website to get ranked. You can also try exploring Off Page SEO factors for ranking as well. Google considers tons of SEO ranking factors, which you can start working on with time.
Start implementing the factors. Try monitoring your web traffic and soon, your ranking will begin to improve.