Cabo Serai
Boutique Hotel, Cabo da Rama, South Goa
Making sustainability the hero, not just in ethos, but also in business growth. We helped Cabo Serai, a barefoot luxury resort in Cabo De Rama, South Goa, build a strong digital presence and widen its visibility through a targeted approach. We strategically presented their brand’s story to resonate with their ideal audience by leveraging the power of social media platforms and ad tools, leading to 10 bookings a month.
Goal
To improve brand likeability through Instagram content and coordinate with a single agency for social media marketing and Google ads
Challenges
The brand already had a lot of Instagram followers and healthy engagement
Our Approach
We studied the previous agency’s work and followed our process of translating key messages into scroll-stopping content and also targeting India and international markets through Meta and Google ads
Outcomes
Follower Growth
We increased the number of followers on Instagram by 500 in 6 months.
Engagement Rate
We increased the engagement rate from 0.1 to 0.2 %
