The Blurb Team: Turning Lifestyle Brands into Digital Standouts
Our Origin Story
Blurb was born in 2014 out of one simple idea: the incredible stories of Goa’s hospitality and lifestyle brands deserved to be told.
Coming from the Bay Area and Bombay, social media marketing felt like second nature to founder Sapna Shahani. With a background in TV production in the U.S. and entrepreneurship training at the Indian School of Business, she realised she could apply her knowledge of storytelling to marketing strategy. And just like that, Goa’s first social media marketing agency was born.
Growing up between Bombay and Goa, tourism, food, and culture were always part of her life. So when she founded Blurb, it was also a way to give back to the community she adopted as home.
Today, our work often travels beyond Goa — helping hospitality, wellness, real estate, and lifestyle brands find their voice, grow their audience, and create impact through digital storytelling.
Meet Our Team of Marketing Experts
Sapna Shahani
Chief Cheerleader
Sapna has consulted over 200 businesses towards becoming brands that lead. Her earlier avatar was a TV producer working with leading channels and production houses.
She is the recipient of a 2009 award of $100,000 in the MacArthur Foundation’s Digital Media and Learning competition that enabled her to train a pan-Indian network of young women to produce online videos about social issues. Sapna has studied at the Indian School of Business, San Francisco State University, Bay Area Video Coalition and Gustavus Adolphus College.
Rebecca Pereira
Communications Catalyst
This Mumbaikar but Goenkar at heart recently moved from the city life to the susegad life at Goa. With over 3 years of experience in various industries in advertising, Rebecca is all set to explore the Hospitality sector here. Her understanding and polite nature make her coordination with clients a piece of cake. On the personal front, she’s a hardcore dog lover and loves traveling.
Anya Thakur
Social Mediaholic
A PR professional with an artistic bent, Anya Singh belongs to a family of creatives. So, it's safe to say the apple didn't fall very far from the tree. However, if you knew Anya, you'd know it wouldn't take very long for her to eat that apple.Besides trying to master crafting press releases, thinking up catchy brand content, and wielding words for work, Anya channels her inner primate by training parkour for a possible post-apocalyptic scenario that might (or might not) involve outrunning and out-jumping any challengers, primate or otherwise.
Artistic Designer
Neha Harachkar
She enjoys sketching and painting, and has moved from Ratnagiri to Goa. Neha won over more experienced designers in our hiring process because of her creativity and enthusiasm.
Digital Marketing Executive
Neha Pednekar
When she’s not decoding algorithms, Neha is cracking mysteries in Agatha Christie novels, writing her own stories, or vibing to a killer playlist. Almost 2 years in marketing, a published author, and a music enthusiast, she’s here to make sure your brand gets found… and stays unforgettable.