PR and Digital Marketing Services
for Every Stage of Your Business
Launch
Brand Identity & Marketing Strategy
Blurb helps small businesses to build an identity that clearly stands apart from the rest of their competition. Often, entrepreneurs need help choosing a brand name and making sure it can be copyrighted. They also need an attractive logo that works for the most common uses online and off.
We also help to identify fonts, a colour palette and a conversational tone that communicates a brand’s personality in a way that connects with their customers.
Perhaps the most valuable insights we can provide is a marketing strategy that makes sense for a business’ early goals during the launch phase, which sets them up for success in the longterm.
Establish
Web Design & Content Marketing
We have noticed that a lot of web development companies are started by tech-leaning founders who tend to be less robust when it comes to design. At Blurb, we bridge that gap by creating and following brand guidelines while building your new home on the internet. We like to use ‘no-code’ platforms like Wix which make it easier for small business clients to take over and make changes themselves, if they would like to. The dashboards are also user-friendly and give you insights into web traffic and provide email marketing tools
Grow
SEO & Online Advertising
Thorough search engine optimisation is crucial to reach the goals you intend for your website, which is to attract new users to learn about your business and convert them into customers. However since it is a tedious activity, few agencies are able to deliver effective results. We believe in putting in the hard work to research before building your website, following technically sound processes and continuing to build credibility with Google to make sure that your business grows its all-important rankings and customer conversions.
Engage
Social Media Marketing
Blurb has had extensive experience establishing personalities for our client’s lifestyle brands on Instagram, Facebook, Whatsapp, LinkedIn, YouTube and Twitter. We focus on increasing our clients followers organically, but also advertise to increase engagement or for lead generation. High quality photography and videography shoots, regular video editing and superior graphic design gives us an edge.
Influence
Public Relations & Influencer Marketing
With over eight years of experience in traditional PR, we excel at writing press notes that capture journalists attention, and network with the appropriate national media to get mentions that matter. Often, we are approached by journalists as well to assist with stories they are working on.
Digital PR also helps gain credibility for your website on Google and we are passionate about this new area that overlaps with SEO.
In the past, businesses used to rely on word of mouth to produce sales, but day by day more brands are seeing the benefits of adding online influencers to their arsenal because they exponentially increase word of mouth about a brand. A large social reach, producing original content and building consumer trust are the major factors that have got more companies adding influencers to their marketing strategy.