Digital PR = Traditional PR and SEO Combined
Once you’ve branded your product or service, you’ve got to let people know, right? Public Relations or PR is the process of letting people know your product or service exists in the media.
Our reputation or image is pretty important to us, right? That’s why PR can be the secret sauce for a brand’s success. As the internet came in, we began to reach more people by sharing info about our companies online.
So nowadays, it’s become important to manage your company’s image online too via ‘digital PR’. Any place your company appears online falls under the umbrella of digital PR. Media website articles, social media, blog posts, forums… Everything!
It helps to build up your brand’s image and communications online over time. This takes a fair amount of work and expertise. So if you need a hand, give us a call.
Digital PR Explained
Case Study
Slow Tide Restaurant Launch
We wrote a general press note about the restaurant as well as about the architect since he was ranked as one of the world’s best. We got coverage in all of the most important national media magazines in the lifestyle world such as Conde Nast Traveler and we also got an article specifically about the architect in Architectural Digest.
The result was a resounding success in terms of awareness for the first season of Slow Tide and they continue to be a popular destination for food and drink in Goa.